Trivandrum: Kerala has launched a major marketing initiative to tap the immense tourism potential of the Malabar region by roping in top tour operators from India and abroad to attract domestic and foreign visitors to the seven northern districts.
Read MoreRubber Board to collaborate with Michelin on research matters
Kottayam: The Kottayam-based Rubber Board under the Ministry of Commerce & Industry, Government of India, has signed a Memorandum of Understanding (MoU) with SMPT (Societe des Matieres Premieres Tropicales Pte Ltd), Singapore, a 100% owned subsidiary of Michelin, the major multinational tyre company. Dr K N Raghavan, Executive Director, Rubber Board signed the MoU on behalf of Rubber Board at Kottayam and Trai-Ukos Segsarn, Managing Director, SMPT on behalf of Michelin Group in Singapore, through virtual mode. Dr Jessy, MD (Director (Research); Dr Shaji Philip (Officer in charge, Pathology Division,…
Read MoreCountry’s major tour operators to attend B2B meet at Kovalam
Trivandrum: Seeking to firm up a partnership with tourism stakeholders in Kerala, major tour operators of the country have converged at Kovalam here for a three-day destination promotion meet that will lead to a slew of business decisions in the next two days.
Read MoreKerala Tourism launches STREET project for experiential tourism
Trivandrum: In a pioneering initiative to take tourism deep into the state’s interiors and rural hinterland, Kerala Tourism will launch the ‘STREET’ project in selected spots in seven districts, which would help visitors experience the diversity of offerings in these locales.
Read MoreRegistration mandatory for adventure tourism activities in Kerala
Trivandrum: In a country first, Kerala Government has made registration mandatory for service providers in the Adventure Tourism sector for conducting a wide range of land, water and air-related activities to ensure their quality and safety.
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