Thiruvananthapuram: Minister for Industries, Shri P Rajeeve unveiled the logo and web portal of the Kerala Brand as part of the ambitious project to tap into the increasing domestic and global demand for a wide range of high-quality products made in Kerala.
The branding initiative will safeguard the interests of both the manufacturers and customers by assuring the quality and authenticity of the products based on well-laid protocols and certification, the Minister said while launching the logo and web portal of the Kerala Brand at a function here. Significantly, the logo of Kerala Brand bears the motto ‘Nanma’, a Malayalam expression that signifies ‘Goodness’.
Kerala Brand envisages projecting the distinguishing features of products and services bearing Made-in-Kerala imprint to tap into the domestic and global market by highlighting their distinguishing features including quality, the authenticity of raw materials and the ethical practices followed in production, the Minister said.
The entrepreneurs who wish to market their products under the Kerala Brand can apply through the dedicated web portal www.keralabrand.industry.kerala.gov.in set up by the Department of Industries and Commerce.
All major products from the state could be brought under the Kerala Brand step-by-step, ensuring their authenticity, quality and workplace ethics. For this, clear-cult protocols will be laid down and digital facilities like holograms and QR codes will be leveraged to provide all details regarding each and every product.
The branding exercise will help strategically position a whole range of products in the market, besides extending support to obtain high-quality certification, facilitating e-marketing, extension of incentives under the Industrial Policy and expanding the market including export promotion.
The Department of Industries and Commerce has laid down clear-cut protocols to allot the Kerala Brand based on strict evaluation of the products.
Suman Billa IAS, Principal Secretary, Industries; A P M Mohammed Haneesh IAS, Principal Secretary, Industries; and S Harikishore IAS, Director of Industries & Commerce; senior officials of KSIDC, KINFRA and KBIP were among those present.