BRDC to host SMiLE Ambassadors Tour to boost tourism in north Malabar

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Kasargod: As tourism season is all set to pick up momentum in Kerala, the State-run Bekal Resorts Development Corporation (BRDC) has chalked out ambitious and novel schemes to tap the hitherto unexplored tourism potential of the North Malabar region.

Having managed to facilitate setting up of scores of Small and Medium Industries Leveraging Experiential Tourism (SMiLE) ventures involving aspiring entrepreneurs to set up tourism-related infrastructure facilities in potential localities fairly on a successful note, the BRDC has come forward to organize a three-day long ‘SMILE Ambassador Tour’ programme involving India’s frontline tourism operators from December 6-8, 2018.

The event is hosted mainly to introduce experiential tourism destinations and products typical to respective localities. The FAM (familiarization) tour package is being primarily envisaged to disseminate among participating stakeholders first-hand information pertaining to 50 odd SMILE ventures managed by 93 entrepreneurs dotted in Kerala’s northern Kasaragod and Kannur districts.

While the first two days of the tour programme will mainly focus on tourism hotspots in Kasaragod, the last leg visit in Kannur on December 8 is envisaged to interact with potential stakeholders in the region.

BRDC has decided to make visit to the Kannur International Airport terminal, all set to be dedicated to the nation on December 9, and plans to hold talks with the top officials of Kannur International Airport Limited (KIAL) to solicit their support for connectivity development to facilitate smooth inflow of foreign and domestic tourists to the pristine landscape of north Malabar with an objective to turn the region as one of the most sought-after tourism destinations.

BRDC has also planned an interactive meeting with investors associated with the North Malabar Chamber of Commerce (NMCC) on December 8, as part of the initiative.

BRDC is on the course of shortly launching the project to introduce a host of fresh tourism products, which includes ‘suranga’ (a traditional water conservation technology) unique to Kasaragod.

These innovative endeavours come against the backdrop of 2017 report suggesting that the tourist inflow to the region is precariously lower despite making sustained efforts to streamline the situation.

Kerala Biz News

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