Trivandrum: The fifth edition of Kerala Blog Express was flagged off by the Minister for Tourism, Shri Kadakampally Surendran on March 18th from the capital city. The annual blogger outreach campaign, which holds aloft the ‘Trip of a Lifetime’ tag, has brought travel bloggers across the globe to travel the length and breadth of Kerala.
30 bloggers from 28 countries such as France, the US, the UK, Canada, Germany, Italy, Spain, Bulgaria, Romania, Venezuela and Peru has embarked on a two-week long journey where they would also be documenting their experiences in Kerala for the travellers who look forward to travelling to the State.
Bloggers will travel across the hills, beaches, backwaters, villages and various city life experiences in Kerala as a part of the campaign, which will culminate in Kochi on April 1, covering Alappuzha, Kumarakom, Thrissur, Munnar, Kozhikode, Wayanad, Kannur and Kasaragod. Photos, videos and articles will be uploaded by the travellers and shared among their followers all over the world.
In his comments, the Minister said, “Kerala has combined social media campaign, familiarisation trip and bloggers meet in one grand event. These 30 bloggers selected from 28 countries will travel the length of the State taking in the beauty of Kerala and share their experiences with their followers on social media. Kerala Blog express has been conducted for the past four years. Around 400 blogs were generated from last year’s edition alone. We can see the results in terms of the increase in tourist arrival to the State in the past one year.” he added.
Rani George IAS, Secretary – Tourism said, “Kerala has been on the tourism world map for quite some time now and has received numerous awards and recognition for its innovative campaigns. Apart from the beaches and backwaters, I hope the Bloggers will get to experience the heritage and culture of the State in its full authenticity.”
P Bala Kiran IAS, Director, Kerala Tourism; and Jafar Malik, Additional Director, were also present on the occasion.
Kerala Biz News