Trivandrum: Romana Water, the first product from the Attingal based Romana Distillery Industries, is all set to launch their product on January 11, 2018. Addressing a press conference in Thiruvananthapuram today, Pradeep Kumar, CMD of Romana Distillery Industries said, “Romana has a proven history of providing clean and quality water in Gulf countries for the last two decades. We are starting in India with this launch and this diversification is keeping in mind the growing market for potable, mineral water in the country.”
As part of their commitment to the environment, Romana aspires to be the first of its kind in bottled water industry with a Zero waste model and intends to set up bins to collect used bottles at all the distribution points. Romana water is to be made available in portions of 250ml cups, 500 ml, 1 Itr, 1.5 Itr and 2 Itr bottles.
“We have established a state-wide network for distribution. Thiruvananthapuram and Kollam districts will be handled directly by the company. We have also made tie-ups with distributors for remaining 12 districts. Apart from Kerala, the product will also be available in four districts of Tamil Nadu including Chennai, and also in Bangalore in Karnataka. We would be investing about Rs. 200 crores in our India operations and would add more products in the future”, added Pradeep.
Romana has set up a factory in Tamil Nadu which will cater to the Kerala market. The manufacturing plant has state-of-the-art, fully automated water purification technology.
Incorporated in 2012, Romana Distillery Industries has its registered office at Attingal, Thiruvananthapuram and is planning to launch soda water, soft drinks and fruit juices under the same brand name. In 2014, Pradeep diversified into new ventures under the group name ‘PAPS International LLC’ with a focus was on Organo brand of food and spices with more than 250 products. The company has also completed setting up of a Coconut Oil factory in Attingal and is gearing up to start commercial production.
Kerala Biz News
Photograph shows Pradeep Kumar, CMD of Romana Distillery Industries at the launch event on Jan 11, 2018.