Kochi: 30 influential online travel writers from around the world began a two-weeks long exploration of ‘God’s Own Country’, with Tourism Minister, Shri Kadakampally Surendran flagging off the fourth edition of Kerala Blog Express as part of a campaign to present the State to a wider international audience.
In his address, the Minister said, “The Blog Express is an innovation that we have pioneered and we will continue to raise the bar for tourism marketing in the future. Blog Express initiative has definitely augmented the destination pull of Kerala and given an impetus to building and sustaining the tempo of tourism growth, a sector which is so crucial for Kerala’s economy.”
The 30 bloggers this year represent 29 countries and all the continents, and were selected through a voting system with over 38,000 votes garnered online. They will traverse hills, beaches, backwaters and experience life in villages and cities, as part of the award-winning promotional campaign of Kerala Tourism.
Besides the UK, Germany, Italy and Spain, travel writers from Europe this year include from regions such as Moldova and Gibraltar. There is only one Indian in the group, from New Delhi and the most experienced blogger is from Portugal who has travelled around 82 countries over the years. Most of the bloggers are visiting India for the first time. With participants from around the globe, Blog Express 4 has already grabbed the attention of various social media platforms and online travel and tour forums.
KBE was piloted in 2014 as a social media campaign, familiarisation trip, bloggers meet and road trip rolled into one, with the aim of creating a pool of global brand ambassadors who have experienced Kerala at close quarters and have the ability to reach out to aspiring international travellers.
Over the past three editions, the KBE has shaped 87 such ambassadors, who have documented their journey, experiences and memories across conventional, digital and social media platforms in several different languages, taking the Kerala Tourism brand to ever wider audiences.
Kerala Blog Express 4 will travel through Alleppey, Kumarakom, Thekkady, Munnar, Thrissur, Kozhikode, Wayanad, Kannur and Kasaragod before completing its journey on April 3 in Thiruvananthapuram.
Kerala Biz News