Kochi: Vodafone India today announced its tie-up with SRVC (Society for Rehabilitation of the Visually Challenged) to set up Project Drishti, an initiative designed to provide employment opportunities to the visually impaired.
As part of this initiative, employees recruited by Vodafone through the partnership with SRVC, will be based in the Vodafone call centre set up in the Chavara Cultural Centre premises here. The primary task of these visually impaired resources will be to reach out to prospective postpaid customers in Kerala. The employees have undergone training on voice recognition system instead of Braille, which enables them to handle calls.
Abhijit Kishore, Business Head – Kerala, Vodafone India said, “Project Drishti is a proud moment for Vodafone as it has added one more chapter to our ongoing endeavour of extending a helping hand to different sections of society. This initiative is particularly special because we are reaching out to visually impaired people and helping them enhance their quality of life through the use of modern technology.
Our emphasis is to use the voice training system instead of the traditionally used Braille, to impart skills to these special people to enable them to earn a living. We have made a humble beginning with 22 young men and women and are hopeful that we will be able to expand our operations in the coming months and years.”
Speaking on the occasion, Sunil J Mathew, Secretary SRVC said, “We are glad to partner with Vodafone India on an initiative that will empower the visually impaired. We are confident that this partnership will provide a meaningful livelihood and help the visually impaired to lead a better quality of life. If more companies follow Vodafone’s example, employment opportunities for the visually impaired and their inclusion in society can receive a significant boost”
Mohammed Y Safirulla IAS, District Collector, Ernakulam; Malayalam cinema actor, Fahadh Fazil; Businessperson, Kochouseph Chittilappilly; Rev. Fr. Roby Kannanchira CMI, Director, Chavara Cultural Centre and Rev. Fr. Jose Panthapalmthottiyil CMI were among those present at the inaugural function and interacted with the 22 visually impaired Vodafone employees.
Kerala Biz News