IBS Software launches next generation digital travel platform – iTravel


Trivandrum: Technopark based travel, transportation & logistics IT solutions provider, IBS Software (IBS) today announced an unified selling and production technology platform – iTravel.

This path breaking next-generation platform is set to revolutionize the way travel business is operated, by enabling travel companies (airlines, tour operators, hospitality companies) to digitally source products and services from all their travel partners, package it, and directly offer to travellers through a digital device of choice.

Briefing the media V K Mathews, Executive Chairman, IBS Group said, “The iTravel technology platform is the single largest investment that IBS has made in its nearly 20 years history. Over 400 dedicated R&D professionals across IBS’ 10 global offices have been engaged for over three years to develop this platform which will go live in early 2017. IBS has already signed contracts worth over Rs 250 crores with some of the leading players in the travel industry even prior to the official launch of the product into the market. The company is in advanced stages of discussion with several other global travel companies which could see further multi-year, multi-million dollar deals being signed in the immediate future.”

By reaching out directly to the traveller, the platform enables travel enterprises to bypass non value adding third party agencies, thus helping them to increase profitability. The platform will also facilitate cross-selling and up-selling opportunities and enhancing ancillary sales, thereby driving incremental revenues. Four different variants of the technology platform have been developed by IBS to suit the unique requirements of tour operators, cruise lines, airlines and hospitality companies world-wide.

Philip Hinton, Senior VP – Sales, IBS said, “We understand the need to transform the way people buy travel and this is not possible through existing legacy systems. The vision we have for iTravel, the product we have created for this industry is being endorsed very much by the industry itself. It will segregate operators and customer management, and rncourage more travel consumption.”

“At IBS we are increasingly focusing on developing innovative, disruptive & transformational solutions for the global travel industry. iTravel is one of our latest offerings and perhaps the most important initiative for the travel industry in recent times,” added Mathews.

Anil Philip
Kerala Biz News


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