Kerala bags 12 National Tourism awards


New Delhi: Kerala Tourism walked away with three out of the six National Tourism awards for 2014-15 in the marketing category for States, while it received two more awards, including the one for its Responsible Tourism (RT) initiative in the hilly district of Wayanad that has transformed its economy through intensive participation of the local people.

Hoteliers, tour operators and an Ayurveda Centre swelled the kitty of awards for God’s Own Country to 12 by winning seven more, including the Best Hotel in Five Star category and the Best Heritage hotel.

The awards were presented by Lok Sabha Speaker, Smt. Sumitra Mahajan in the presence of Union Tourism Minister, Dr. Mahesh Sharma at a function in New Delhi today. The awards on behalf of Kerala Tourism were received by Principal Secretary, Dr Venu V and Director, U V Jose.

For Kerala Tourism, Sargaalaya Arts and Crafts Village at Iringal, a small but thriving village in Kozhikode, fetched the award in the Rural Tourism project category. Kerala and the Spice Routes, a coffee-table book, designed by Stark was a proud winner in the category of Excellence in Publishing in English language. ‘The Great Backwaters’, a brochure in German language, was adjudged for the award in foreign language segment.

An award for Kerala Tourism in ‘Tourism Promotion and Publishing’ category came for its most innovative use of Information technology for the website designed by Invis Multimedia and social media managed by Stark Communications.

Private players bagged seven awards: Turtle on the Beach, Kovalam, was the adjudged the best hotel in the Five Star category; Coconut Lagoon, Kumarakom, bagged the award for Best Heritage Hotel in Classic Category; Coconut Creek Farm and Homestay, Kumarakom, was given the award for ‘Best Incredible India Bed & Breakfast Establishment’ approved by State Governments / Union Territory Administrations’ and Somatheeram Research Institute & Ayurveda Hospital, Thiruvananthapuram, was declared the Best Wellness Centre.

Kochi-based firms, Lotus Destinations got the award for “Best Tour Operator promoting Niche Segments other than Adventure and MICE’; Kalypso Adventures received the award for ‘Best Inbound Tour Operator / Travel Agent’ and Dravidian Trails Holidays got a Third Prize in the category of ‘Best Inbound Tour Operator / Travel Agent’.

Kerala Biz News


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