Kerala tour operators team up to offer Navaratana ‘Experiessential’ holidays


Trivandrum: Tour operators in ‘God’s Own Country’ will team up to create a consortium to sell an unprecedented 500 packages for visitors to Kerala. The highlight of the packages, called Navaratana Experiessential Holidays, is a nine ‘gem-like’ days of essential experiences in Kerala, including an insight into village life, community interactions and promotion of sustainable tourism practices.

Tourists will be able to launch their holidays by breaking a coconut at a temple, a traditional method in Kerala of making an auspicious beginning. They could also travel in boats on the State’s iconic lakes and rivers with the local people, and eat a mouth-watering lunch with a Syrian Christian Orthodox family of central Kerala. The more adventurous will also be able to climb the coconut trees, do fishing in the lakes or make coir with village women.

The first phase of packages by the consortium, Association of Tourism Trade Organisations India (ATTOI), targeted at foreign tourists was launched by Kerala Tourism Minister, Shri A P Anilkumar today. It will be followed by another phase of packages for domestic tourists.

The Minister launched the Navaratana ‘Experiessential’ Holidays package by handing over the first copy of the package brochure to reputed tour operator and travel writer from Sweden, Marianne Hard Af Stegarstad.

The finer elements of the industry consortium by ATTOI involve the coming together of hotels, tour operators and vendors at each destination.

The Navaratana ‘Experiessential’ Holidays ensure a feeling of freshness through hands-on experience of the ‘real Kerala’ of superficial holidays. Local interactions and highlighting the unique traditions and life style of Kerala are the other components of the package.

“The new campaign currently covers places in Southern Kerala. We will further include destinations in Northern Kerala as well”, said Kerala Tourism Secretary, Jyothilal.

The Navaratana ‘Experiessential’ Holidays also envisage interactive cooking demonstrations to experience Kerala’s famous culinary culture, eating dosa at local restaurants, having coffee with a Brahmin family to echo the tradition of ‘Agraharam’ visits, walks through the wavy, lush green paddy fields, and bullock cart rides.

South Kerala Hoteliers’ Forum President, Chacko Paul; ATTOI President, Anish Kumar P K; and ATTOI Secretary, Sreekumara Menon were among those present.

Kerala IT News


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