Trivandrum: Kerala’s iconic cultural expressions, Kalaripayattu and Kathakali, much loved across the world for their centuries-old artistic creativity and content, captured the imagination of corporate leaders attending a ‘Kerala Evening’ in the world’s high-tech capital in California last week.
Silicon Valley, which is home to the world’s top technology companies, revelled in the cultural festivities as corporate leaders and executives were held spellbound by the pristine beauty of the backwaters and beaches of ‘God’s Own Country’.
“It is a significant day in the history of our State’s tourism sector,” said Tourism Minister, Shri A P Anilkumar. “The United States is a key market for Kerala Tourism. In-bound tourism from America to Kerala has grown about 40 per cent in the past two years. Our first-ever corporate meet in the Silicon Valley is a crucial step towards further increasing those numbers.”
The executives of several high-tech companies in Silicon Valley attended the corporate meet at East Palo Alto addressed by Kerala Tourism Principal Secretary, G Kamala Vardhana Rao.
Tourist arrivals from the United States have registered a 39.24 per cent growth during 2012-14. In 2014, the number of American tourists who visited Kerala was 76,616 compared to 55,741 in 2011.
The Kerala Tourism event was intended to introduce Kerala as a destination to the companies in the Silicon Valley and also to portray the State as an investor-friendly destination. Apart from the destination promotion, the Principal Secretary also presented on behalf of Kerala State Industrial Development Corporation (KSIDC) the various investment opportunities available in the State.
Over 50 companies participated in the event attended by the American media. Among those who addressed the gathering were SVenkatesan Ashok, India’s Consular General in San Francisco, and City Council member, Catherine Carlton, who spoke on the ‘Kerala Experience’. Confederation of Indian Industries (CII) Country Head for the United States & Canada, Sumani Dash, was also present.
During his presentation, Rao said the main objective was to attract the hundreds of executives at companies in Silicon Valley to spend their holidays in Kerala.
The Kerala Evening was also marked by the screening of Kerala Tourism’s global marketing campaign films portraying the village life experiences in the state.
Kerala Biz News