Trivandrum: The fabled nature, culture, and cuisine of ‘God’s Own Country’ is all set to receive a global audience in the New Year with two of the biggest television channels in the world arriving in Kerala to host shows dedicated to the State.
The crews of BBC World from the United Kingdom and NTV Broadcasting Company of Russia are setting up the broadcast of their shows at the invitation of Kerala Tourism. The shows will be beamed around the world informing an international audience about the abundant nature of the State as well as its culture and culinary delights.
Both the shows, named The Travel Show on the BBC World and Let’s go, let’s eat on NTV will be shot in different parts of Kerala as part of the familiarization (FAM) trips organised by the Kerala Tourism. NTV is the largest private TV company in Russia.
“As the New Year begins, we are privileged to host shows in two of the most popular channels abroad,” said the Kerala Tourism Minister, Shri A P Anilkumar.
BBC’s travel programme is telecast globally to its over 77 million viewers. The BBC World team has already arrived for a six-day tour of Kerala for showcasing the State’s backwaters, home stays, village life experience, and culture to be captured in Alappuzha and Kochi.
In order to highlight the aspect of Responsible Tourism (RT), the TV crew will capture the details on shell collection in Alappuzha. They will also spend some time in Kochi to study the nuances of Kathakali make-up.
Kerala Tourism will organise a coconut climbing competition, which will also be filmed by the television crew. The competition will be held in two parts – the first part between traditional climbers and the second being men versus machines.
With an audience of over 30 lakhs, NTV covers around 99.2% people of Russian population and the Commonwealth of Independent States (CIS) countries. The team of NTV’s new culinary and ethnographic project will be in the State from January 15 to 18 will cover places like Kochi – mainly the Jews street in Fort Kochi, RT activities in Kumarakom and tourist destinations like Varkala and Thiruvananthapuram.
Kerala Biz New