Kerala Tourism revenue crosses One Billion USD


Trivandrum: Kerala Tourism has recorded revenues in excess of USD One Billion. This is about 10% of the 11.2 Billion USD revenue reported by the tourism industry in India. Giving details, Kerala Tourism Secretary, G Kamala Vardhana Rao disclosed that Kerala gets about 10% of the 82 lakhs international tourist arrivals in India and the revenue for last year was Rs. 1.16 crores.

“17% of foreign tourists are from the UK, followed by 10% from France, and 8% each from Germany and the US. Our aim is to increase the number of tourists from the US and the Middle East in the next two years. In terms of domestic tourist arrivals, Kerala is at the 18% position, not including Sabarimala pilgrims”, he added.

He was speaking at a function to announce the dates for the 2016 edition of Kerala Travel Mart (KTM), which is the largest gathering of tourism stakeholders in the State.

Tourism Minister, Shri A P Anil Kumar said the Samudrika Convention Centre will be the venue for the September 28-30 event being held by Kerala Travel Mart Society, in partnership with the state’s Tourism Department. KTM 2016 is expected to attract nearly 1,100 buyers from around the country and abroad.

“KTM 2016 will reach out to buyers from new markets like Australia, Austria, Brazil, Chile, China, Czech Republic, Denmark, Finland, Middle East, Norway, Poland, South Africa, Sweden and USA, with special emphasis on raising the quality of participation next year,” he added.

KTM, the Minister noted, has contributed largely to the development of tourism industry in the State. “As the responsible tourism campaign titled ‘God’s Own Country, People’s Own Tourism’ goes, we hope to popularise the concept among the common man.”

KTM brings together business entrepreneurs offering various tourism products and services, including tour operators, hotels, resorts, homestays, houseboats, Ayurveda resorts and cultural art centres, on to a single platform and facilitates their meeting and interaction with buyers from around the world.

Kerala Tourism Director, P I Sheik Pareeth; Additional Director-General, T V Anupama and KTM President, Abraham George were among those present.

The pre-registration of buyers will commence on January 5, 2016. Registration for sellers will begin by February.

Kerala Biz News


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