Kochi: In an effort to promote health tourism in Kerala, the Confederation of Indian Industry (CII) with the support of Government of Kerala is organizing the fifth edition of Kerala Health Tourism 2015 on October 30-31, 2015 at Kochi.
Kerala Health Tourism (KHT) is a high profile initiative of CII for the Hospitality & Tourism Sector in Kerala. Kerala After four editions of KHT, hospitals in Kerala have, on an average, reported 30-40% increase in Medical Tourists arrival.
Kerala Health Tourism, as a programme of international quality and relevance, has brought about greater awareness amongst hospitals to stick to quality standards and get themselves accredited. Currently, Kerala has 22 hospitals which have received accreditation from National Accreditation Board for Hospitals & Healthcare Providers (NABH).
Dr. Harish Pillai, CEO, Aster Medcity said, “With greater number of hospitals getting accredited and receiving recognition, and greater awareness on the need to develop their quality to meet international standards, Kerala is preparing itself on a five year mission to become India’s healthcare hub. The programme would aim to create awareness and getting the stakeholders together to promote Kerala as the hub for medical tourism in India by 2020. Our target is to attract 300 patients per day from abroad to Kerala.”
Fr. Johnson Vazhappilly CMI, Executive Director, Rajagiri Hospital emphasized on the availability of talent, technology and infrastructure, with all the modern & newer hospitals in Kerala. This enables Kerala to provide world class healthcare facility compared to any developed medical care hubs in the world.
Specialty hospitals in Kerala are at the forefront of medical tourism, besides they have the reputation for being a cost-effective destination for modern medicine, said C H Abdul Raheem, Executive Director, KIMS Hospital.
The Conference will have discussions on topics like – Policy Initiatives to Promote Health Tourism; Quality and Accreditation on Health Tourism; Target markets and marketing strategies in health tourism; Current challenges in international patient management; etc.
A trade forum Kerala Health Mart with the active involvement of the government and industry players would be formed following the event to ensure that the promotion activities associated with health tourism are kept alive and robust.
Kerala Biz News