Kerala Tourism’s glory to sparkle in Britain ahead of Diwali


Trivandrum: A rich variety of products from God’s Own Country by the Arabian Sea will be a major attraction in an ancient city along the Thames shortly this month ahead of India celebrating its traditional festival of lights.

Kerala Tourism, in association with the Indian High Commission in Britain, is participating in the Mayor of London Event – a cultural extravaganza falling on October 11, exactly a month before Diwali. The delegates from Kerala for the event will be led by Kerala Chief Secretary, Jiji Thomson.

Kerala’s Tourism Minister, Shri A P Anil Kumar said the participation would be part of Visit Kerala, a joint initiative by the Kerala Tourism and the State’s tourism industry. “We consider this opportunity as an ideal platform to market our State by exhibiting our unique products including performing arts and culture, cuisine, natural splendour, Ayurveda and backwaters.”

‘Visit Kerala 2015’ was launched in April this year in the advent of ‘Vishu’, a festival marking the start of the Malayalam New Year. Having gone on to showcase Kerala’s unique tourism products, it has now taken Kerala to a different league in the global tourist map by offering exciting deals, offers and new travel experiences to travellers.

The Mayor’s events programme is poised to enhance and enrich London with free events including Diwali that celebrate diverse cultures and bring together Londoners from different communities. Letters inviting the Ambassadors to the State have been sent out and relevant promotional material of Kerala Tourism have been delivered at their offices. Mayor of London has included the details of the event in his website.

The Diwali festival is being organized in conjunction with a ‘Diwali in London’ Committee, at Trafalgar square, the most iconic venue in London. The Mayor of London Event includes live music stage, delicious food stalls, children’s area and animated foot procession, adult’s parade of lights, saree zone and fashion show showcasing exquisite sarees.

The festival will highlight Kerala’s immense tourism potential as a land of multiple experiences, endless celebrations, healing touch and deep holistic appeal. “The event will present a multifaceted and persuasive depiction of Kerala. Aimed at B2C (Business to Consumer) and B2B (Business-to-Business) audiences, it will be the first such ‘live’ exposition in the UK,” Jiji said.

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