Kochi: Geojit BNP Paribas has launched a custom designed trading and investment platform branded Selfie, to offer its customers a completely new and revitalized trading experience.
Rakesh Jhunjunwala, renowned investor, launched the platform at a function held at Mumbai in the presence of A P Kurian, Chairman of Geojit BNP Paribas and C J George, MD of Geojit BNP Paribas.
The trading platform Selfie, gives users absolute control over their trading/investments with timely research inputs to make sound investment decisions. Selfie is the first of its kind in India to have an exhaustive range of features in a single platform. Apart from the Selfie web release, the company also launched its feature rich tablet edition, which is optimised for efficient use of screen real estate and touch capabilities. The tablet’s exclusive edition for android and iOS is available in app stores for download.
Rakesh said, “Geojit BNP Paribas was at the helm of many technological innovations in the Indian capital markets. After viewing this platform, I can say that it is an outstanding effort that paves the way for enriched user experience.”
Kurian commented, “The platform is yet another example of Geojit BNP Paribas’ consistent focus on meeting the emerging needs of new generation of investors. As the Indian economy picks up its growth we expect the entry of many millions of new investors and traders with varying technology needs. Selfie is sure to meet those needs and exceed their expectations.”
The platform is tailored around the requirements of individual users by offering a wide range of features such as customizable dashboard and trade from charts option.
George commented, “Selfie is aimed at helping new and experienced investors trade with ease, utilizing all the resources such as charts, research updates and the latest information where they want it to be, right at the fingertips. As it is custom designed, we were able to input our customers’ feedback and develop a product that is superior in terms of design, technology and trading features.”
The company’s previous online trading platform called Flip and mobile trading platform Flip-Me were launched in 2010. Powered by the latest web technologies and designed to maximize user experience, Selfie was custom developed by Geojit Technologies (GTL).
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