Kochi: Prime Meridian, a premier luxury property developers headquartered in Kochi is planning to invest over Rs. 2,500 crores over the next two years. The significant investment in developing flagship projects in Kochi, Thiruvananthapuram and Kozhikode besides a foray into the matured markets of Bangalore and Mumbai as part of its expansion plan.
Prime Meridian will focus on developing large projects to cater to the needs of the mass market with integrated townships. Plans are afoot to launch properties in Kalamasserry, Kochi called Pavilion and ultra-luxury sky villas in Edakochi, called Signature.
Formerly known as Meridian Homes, the company recently undertook a re-branding exercise with its new look and logo Prime Meridian. Some of the prime properties developed by Prime Meridian include Imperial Gardens, Bluewaters Villas and Bluewaters Apartments. Prime Meridian is also extending its association with Sachin Tendulkar by roping him as the face of the high decibel multimedia brand campaign.
“We are passing through an exciting growth phase at Prime Meridian and our rebranding exercise has been successful with tremendous acceptance. Having built a niche reputation for ourselves over the last decade, we believe that the time is right to make the growth investments for the next ten years and beyond. The proposed investment of Rs. 2,500 crore will be towards the identified growth markets we wish to expand,” said Ravi Shankar, Managing Director, Prime Meridian.
“Over the last few days we have experienced the tremendous value of an association with an iconic legend like Sachin. As a brand, we believe that having Sachin as an integral part of the brand will reiterate the core values of Prime Meridian which include trust and stability. We thank Sachin for agreeing to this independent long- term relationship with Prime Meridian,” added Ravi.
Prime Meridian has established itself as a key player in the premium homes market over the last decade having developed projects including Imperial Gardens, Bluewaters Villas, Bluewaters Apartments, The Sovereign and Palm Meadows. The company was established in 2005 with the objective of building high-end quality homes with International Standards and Designs in Kerala. Prime Meridian is a member of CREDAI, Kochi.
Kerala Biz News