Eureka Forbes to set up over 20 water testing labs in Kerala


Trivandrum: Eureka Forbes has initiated an innovative nationwide campaign by setting up over 100 unique water testing labs, known as ‘Paani ka Doctor Clinics’, in over 25 cities across India. The company plans to introduce over 200 more clinics across 150 towns and cities by 2016. 20 of them will be in Kerala within Thiruvananthapuram, Kochi, Thrissur and Kozhikode.

These health zones will allow consumers to get a first-hand experience in testing their water quality and understanding appropriate purification technologies best suited for their households. Eureka Forbes’ certified in-house water specialists and experts stationed at these clinics will examine the water and provide beneficial inputs, and determine suitable products for customers.

Moreover, these specialists will showcase the first-of-its kind seven-step process designed to check the water quality through an interactive Mobile Application. The water is examined on the presence of varying aspects, including TDS (Total Dissolved Solids), turbidity, harmful new age contaminants like pesticides and other heavy metals, organic chemicals, chlorine, and microbial growth. This will help educate consumers about the health impact of each contaminant, and the benefits of consuming healthy water, which is not only able to retain essential minerals and nutrients but also absorbs the goodness in water.

With years of dedicated research & examination, Eureka Forbes has developed a strong understanding of the changing water conditions and evolutions in the water industry.

Sharing his thoughts on this initiative, Marzin R Shroff, CEO, Direct Sales and Senior VP, Marketing, Eureka Forbes Limited said, “We at Eureka Forbes, have always strived to meet excellence in customer satisfaction. In a step towards meeting this goal, we have taken up a nationwide initiative of establishing Paani Ka Doctor Clinics (PKDs). We aim to further increase the count to 200, across smaller towns and cities. With PKDs we are able to spread geographically and reach out effectively to our consumers, especially during monsoons when people are vulnerable to falling ill. This step will not only allow us to serve our customers better, but also help us build stronger bonds and make our valued consumers feel closer to us at all times.”

Kerala Biz News


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