Trivandrum: In an innovative new season initiative launched as part of efforts to aggressively market ‘God’s Own Country’ domestically, Kerala Tourism today signed a Memorandum of Understanding (MoU) with leading Indian carrier GoAir to offer exclusive discounted fares to visitors to the State.
The MoU, signed under a new ‘Destination Promotion’ campaign that looks to capitalise on the increasing propensity for travel in the domestic market, will make travelling to the State easier and cheaper through the tie-up with GoAir.
P I Sheik Pareeth, Director, Kerala Tourism and Manoj Dharmani, VP – Sales & Marketing, GoAir, signed the MoU in Thiruvananthapuram in the presence of the Tourism Minister, Shri A P Anil Kumar; Kerala Tourism Secretary, Suman Billa; Gaurav Patwari, Regional GM, GoAir and Hemesh Shenoy, GM – Marketing, GoAir.
The offer, applicable only as a bundled package along with a Kerala holiday, will be available on GoAir flights to Kerala from as many as eight cities, including Delhi, Mumbai, Ahmedabad, Lucknow, Jaipur and Nagpur. The airline will offer a fixed allocation of seats under the MoU, which has been signed for two years, with the fares reviewed every 3-4 months.
In his comments, the Minister said, “The MoU signed today opens a new chapter in domestic tourism. It shows our commitment to support the tour operators’ fraternity in Kerala and other industry stakeholders, as well as our efforts to offer the best services to visitors.”
In his remarks, Manoj said, “Our aim is to positively participate in the growth of tourism in God’s Own Country. We are hoping to bring more tourists, especially from North India to Kerala, which is he described as a ‘much-sought after dream destination’. GoAir’s double daily service between Mumbai and Kochi strives to boost tourism and business in the state. Since tourism is growing nationally and internationally, both the Kerala Government and GoAir stand to gain by signing this agreement.”
Special fares under the promotional scheme will be available for bookings made from September 1 through tour operators accredited by Kerala Tourism. The initial scheme will continue until January 2015. The packages can be booked exclusively from the official Kerala Tourism site www.keralatourism.org.
Kerala Biz News