Kerala Tourism wins Tourism Oscar for Great Backwaters Campaign


Trivandrum: Kerala Tourism has taken the top prize at the world’s largest tourism trade show held in Germany, winning the ITB-Berlin’s Golden City Gate gold award, dubbed the ‘Oscar of Tourism Communications’.

This is the second major international award for Kerala Tourism in the last two months. Kerala Tourism won the Golden City Gate top award, the gold prize, of the ITB-Berlin for its print campaign on the backwaters, beating tough competition from major national tourism boards in the world.

Presented every year at the prestigious ITB-Berlin fair, the Das Golden Stattdor or the Golden City Gate Awards are considered the ultimate recognition in global tourism communication. The awards are held under the patronage of the German Federal Association of Film and Audio-Visual Producers. It is the first time that Kerala Tourism has won the gold in the print category. Malaysia Tourism had won the gold in the print category last year.

Kerala Tourism’s print campaign this year on the backwaters presents the state’s famous water bodies as a fascinating water world, in the big league of the Great Wall of China and the Great Barrier Reef of Australia.

“We are truly honoured by this remarkable recognition from the world’s biggest travel trade show,” said Kerala Tourism Minister, Shri A P Anil Kumar. “The top award at Berlin demonstrates the significant place of Kerala’s beautiful backwaters among the most important destinations in the world. This is a recognition for the Kerala brand”.

The print campaign of Kerala Tourism, titled ‘The Great Backwaters’, was launched late last year. The campaign presented the backwaters of Kerala, stretching from one end of the state to the other, as a single destination and a once-in-lifetime experience for the traveller.

“It is a huge achievement for Kerala and a major boost to the State’s reputation as one of the top tourism destinations in the world. The award shows the important place of our backwaters on the global tourism map,” said Kerala Tourism Secretary, Suman Billa, who received the award at the ITB-Berlin awards ceremony held on March 6.

The Golden City Gate awards are presented in the print, film and media categories and assessed by an international jury.

Kerala Biz News


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