Links Groupe enters India with Salt Mango Tree as creative arm


Kochi: The Links Groupe, a French major in marketing and communications has announced its Indian foray, The Links India and Kochi-based advertising communication company, Salt Mango Tree has been identified to work as its creative arm.

The share capital of the new entity formed is said to be around Rs.10 million. The Links Groupe will hold controlling stake in the new entity with Salt Mango Tree positioned as the creative arm, and thus commence its India operations under its newly-formed Indian subsidiary, The Links India. The new company will be headquartered in Kochi with its corporate office in Delhi.

In a release, Tim Guillois, CEO, The Links India said, “It gives us immense pleasure to invite Salt Mango Tree into our family. We were overwhelmed by the sheer quality and excellence of this young and vibrant company, especially its talented team and amazing repertoire. By joining hands with Salt Mango Tree, The Links India has all the potential to be India’s own marketing communication power house”.

Andrine Mendez, CEO, Salt Mango Tree said, “It’s an honour to be part of a strategy driven organisation like The Links Groupe. Moreover, it is indeed humbling to know that our achievements were potent enough for international giants like the Links Groupe to choose us. Together, I’m sure that we will make a paradigm shift in the quality and impact of communication in India, and across the globe. I hope this also cements faith in young entrepreneurs & the startup ecosystem in Kerala.

Through setting up the Indian subsidiary, the group looks at becoming a marketing partner for Indian businesses, particularly in the areas of Insurance, Banking and Health; Western companies and especially French who wish to communicate with the Indian consumers.

Started operations in 2010, Salt Mango Tree Creative Communications is an advertising agency operating out of Kochi and Gurgaon. The company has a long list of elite clients that include Federal Bank, Fortis Healthcare and Sightsavers India to name a few.

Headquartered in Nantes, France, the Links Groupe is a thirty-year old advertising and marketing communications house which is a major player in France’s marcom scene.

Kerala Biz News


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