Trivandrum: Kerala Tourism’s official website, keralatourism.org, has been relaunched with a responsive design optimised for viewing on multiple devices, including mobile phones and tablets.
The website has been rebuilt with HTML 5 which offers a far superior browsing experience for users than before, and an interface that automatically gets customised for the device accessing it, be it a laptop, desktop, a smartphone or a tablet.
The award-winning website hosts 1,500 images and 3,000 videos and provides a virtual tour of destinations besides interactive tools such as intelligent itinerary planner, online galleries, video quizzes, webcasts, e-books and e-newsletters. The content-rich portal has all the information that a traveller to Kerala would need.
Minister for Tourism, Shri A P Anil Kumar said, “As we expand our tourism promotional activities to more countries, we are also taking every effort to ensure all our services are world-class. Kerala is keen to attract the tech-savvy global traveller and we are happy to be offering them the incentives to visit our State.”
Kerala Tourism’s website is currently available in 18 languages, including seven Indian languages. On an average, the site gets more than 250,000 visits a month.
Suman Billa IAS, Tourism Secretary said, “Kerala Tourism has been a pioneer in using IT for destination promotion and we have kept pace with advancements that have transformed the way people are travelling worldwide. Our focus now is on maximizing the use of technology not just in promotion but across all our products and services.”
Since its launch the redesigned website has been getting steadily increasing page views. For the tech-savvy traveller who switches constantly between multiple gadgets, the new Kerala Tourism website provides a uniform, high-quality viewing experience on all devices, large and small.
S Harikishore IAS, Tourism Director said, “The new website has a very contemporary design that is visually appealing, with a clutter-free interface and easy access. We will be adding more videos, images and interactive content in the future.”
The official website was launched in 1998 as an HTML website with a weekly e-mail newsletter. It has since won numerous awards, including the prestigious Award of Excellence instituted by the Government of India for the ‘Most Innovative Use of IT’ and ‘Best Tourism Website Portal’.
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