Consumerfed to launch floating malls in Malabar soon


Kochi: The Kerala State Cooperatives Consumers Federation Ltd. or Consumerfed, the apex body of the consumer cooperatives in the State is all set to launch their pioneering floating Triveni superstore in the Malabar region of God’s Own Country.

According to Dr. Riji G Nair, Managing Director, Consumerfed, three such ‘buoyant big shops’ will start functioning from Kasargod, Kannur and Kozhikode districts by the end of the current fiscal. “This would make the total number of floating Triveni superstores to ten, as seven of them are already functioning in southern and central parts of the State,” he pointed out.

The floating Triveni Super Store, lined with shelves, sells everything a home needs – ranging from grain to perfumes, health drinks to shampoos as well as refrigerators and TV sets – at subsidised rates, and has also become a major tourist attraction.

The pioneering endeavour, by far the first of its kind anywhere in the world, was launched in June 2009for the residents of low-altitude Kuttanad in Alappuzha district. It’s profitability has led the 1965-founded Consumerfed to commission similar services in other parts of Alappuzha, besides Kollam and Ernakulam districts.

Equally importantly, only last week, Consumerfed opened 25 more Mobile Triveni – the superstore-on-wheels that will travel roadways for easy “doorstep” access to consumers. Their inauguration at Malappuram on January 21 by State Industries Minister, Shri P K Kunhalikutty, took the total to 140. “We achieved this target in record time,” Dr. Nair revealed.

Consumerfed is opening 2,200 Nanma stores in as many wards of the State in 2012-13, to ensure the sale of ten essential commodities, including rice, sugar and coconut oil, at 20 per cent discount throughout the year. “The larger target is to open as many as 10,000 Nanma stores. That will be a permanent solution to the wild swings of price hike in the market,” he added.

Kerala Biz News


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