Trivandrum: The South Indian Bank Grand Kerala Shopping Festival is on course to achieve its target of a record 10,000 registrations from merchant establishments for its sixth season that starts on December 15, 2012. At the close of the Early Bird discount offer, nearly 2,300 retail outlets have signed up to be a part of the shopping festival.
Like the previous seasons, jewellers, textile retailers, home appliances and electronics stores, and supermarkets continue to lead the list of outlets taking advantage of the opportunity provided by GKSF to boost sales and branding.
However, a wide range of business categories are represented at the GKSF this time, including hotels, tours and travel operators, furniture stores, construction material retailers, automobile dealers, industrial crafts specialists, traditional handicraft and antiques shops, spas, beauty parlours and many other services.
GKSF, which is organised by the state Department of Tourism in partnership with the trade and commerce sector, is offering participants three different registration options. In the premium Gold category with multiple incentives, registrations are already well over last season’s total tally.
Online registration facility, which has been introduced for the first time this season, has found many takers.
“A systematic approach to the registration process and the intervention of the State-wide Akshaya IT network has meant that we can easily achieve over 10,000 registrations this time,” said Shri A P Anil Kumar, Minister for Tourism. “The effective use technology has led to an awakening in the trade sector and increasing participation.”
“Our decision to marshal the services of Akshaya centres has paid off,” said U V Jose, Director, GKSF. “There are nearly 1,000 entrepreneurs from the Akshaya centres who are doing an outstanding job on the field, assisting small retailers in particular to sign up for the festival.”
The number of Gold category registrants has been higher than last time in Alappuzha, Ernakulam, Kasargod, Kollam, Pathanamthitta and Thrissur districts.
The 48-day shopping fiesta, which will be on until January 31, 2013, is targeting the large number of domestic and foreign visitors who arrive for the peak tourist season in Kerala and also the pilgrims to the Sabarimala shrine.
Kerala Biz News