HLL sets up fair price outlet to sell ophthalmic products


Trivandrum: HLL Lifecare Ltd has, in collaboration with the Kerala Government, set up a fair price outlet at the Government Eye Hospital in Thiruvananthapuram to make available ophthalmic products including spectacles, lenses and frames, the first such endeavour in the country to sell spectacles, lenses at affordable prices in the public sector. The Lifecare Centre was inaugurated by Shri K Muraleedharan MLA.

In his inaugural address, Minister for Health, Shri V S Sivakumar said that the fair price outlet would provide relief to poor patients. At present, there is no price regulatory mechanism on the sale of ophthalmic products in the private sector; the prices are fixed by the sellers, the Minister pointed out.

The Lifecare Centre will sell the ophthalmic products at affordable prices, with a rebate between 20 and 60 per cent compared to the open-market rates. HLL, founded in 1966, opened the centre as per the request of the Regional Institute of Ophthalmology.

In October 2011, HLL Lifecare, the mini-ratna Public Sector Undertaking, had made a bold market intervention to open the first such fair price outlet – Lifecare Centre – at Thiruvananthapuram Medical College to sell surgical implants and consumables at a rebate of 40% to 60%. The centre, aimed at ensuring quality and affordability, has been working round-the-clock.

Private agencies have been charging differently for the medical devices and surgical consumables in the hospitals across the State. The Government launched the initiative to make available the devices at affordable prices to those coming to government hospitals.
The Government has also given approval to set up such centres at the other four medical colleges in the State. Besides, discussions are also being held to extend the facility to all general hospitals and district hospitals.

Minister for Public Works, Shri V K Ebrahimkunju, and K K Suresh Kumar, Director, HLL Lifecare were among those present on the occasion.

Kerala Biz News


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