Trivandrum: Kanan Devan, the heritage tea brand in Kerala, in association with Regional Cancer Centre (RCC), Trivandrum, is continuing its noble initiative to contribute towards fighting cancer for the third consecutive year. From each sale of a Kanan Devan Green 250 grams pack, a contribution of Re.1 will go to the RCC, towards the treatment of cancer affected patients. This initiative takes forward Kanan Devan’s brand promise of ‘Winning challenges with a smile’.
Commenting on this initiative, Vikram Grover, VP – Marketing, Tata Global Beverages, said, “We are very pleased to continue this caring initiative for the third straight year. Kanan Devan has been an integral part of Kerala for many years now and with Onam around the corner, we would like to encourage the spirit of giving, caring and sharing with those who need it the most.”
Kanan Devan tea is a leading brand in Kerala launched twenty five years ago by Tata Tea Ltd. (now Tata Global Beverages Ltd.). Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US$1.4bn and it employs over 3,000 people worldwide. The company has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Good Earth and Eight O’clock coffee.
Kerala Biz News