Bangalore: With digital business blurring the line between the physical and the digital worlds, consumer-centric mobile applications are playing an important role, according to Gartner, Inc., a leading information technology research and advisory firm.
Gartner predicts that, by 2015, most mobile apps will sync, collect and analyze deep data about users and their social graphs, but most IT leaders are failing to consider the deep impact that mobile apps have on their information infrastructure.
Gartner also predicts that, by 2017, wearable devices will drive 50 percent of total app interactions. This includes desktop-based app interactions and mobile apps, with mobile apps making up the majority of these interactions.
“IT leaders should ensure they have infrastructure in place that takes into account data collected, not only via mobile apps, but also from apps running on wearable devices,” said Roxane Edjlali, Research Director at Gartner.
To date, most applications have been developed to support specific business-to-consumer interactions. For example, some use location data to offer contextually relevant information, and some also collect other information about their users – such as gender and age group – to further refine the interaction.
“Personal data is often collected solely in support of a mobile app’s requirements and not considered an asset within an organization’s overall information infrastructure,” said Edjlali. “Consequently, although this data is accessed and potentially stored in support of an app, it is not managed as a full ‘citizen’ of an enterprise’s information infrastructure.”
These risks relating to data collected from mobile apps require organizations to rethink their governance policies and adjust their information infrastructure.
Such organizations should:
- Manage the persistency and perishability of data collected from mobile apps.
- Monitor access to and control of this data. It is important to ensure that personal data collected from mobile apps remains private, and that it is secured, anonymized and accessed according to the organization’s governance policies. Proper management of user agreements and opt ins are important aspects of this.
- Control the sharing and reuse of mobile app data for other purposes.
Data from mobile apps, whether deployed on the premises or in the cloud, is not currently managed as part of an organization’s information infrastructure, and data collected from mobile apps is often siloed.
Kerala IT News
Image shows a snapshot of the app used by KSEB for their Labha Prabha programme