Trivandrum: Kerala IT companies are all set to accelerate business in the European market which showed good signs of recovery after a quiet period of close to five years. This emerged after the visit of the Kerala IT delegation to the European Union that concluded last week. The 35 delegate companies between them received more than 500 enquiries for IT products and services during the visit.
The delegation led by P H Kurian, Principal Secretary – IT, GoK, had CXOs of IT companies from across the State. The largest delegation in the history of Kerala IT was the third in the series, organized as a part of the Global IT Connect initiative launched by the Group of Technology Companies (GTech), the industry body of IT companies in Kerala, with the support of the Kerala Government.
The 12 day visit started with the delegation participating as an exhibitor at CeBIT – Hannover, Europe’s largest technology expo. This is the 19th year that Kerala IT is participating in this event. The delegation also had business meetings in Amsterdam, Brussels, Luxembourg and Munich.
Sharing his experience, Rajesh Mathachan, COO of Confianz IT, a Technopark, Trivandrum based company said, “It used to take six to nine months to build a business relationship with our European counterparts. I see that this cycle is shrinking to a three to six months period and this is a good sign. The European business community is still not fully aware of the centre of excellence that Kerala’s IT industry is and how it can benefit them. Such delegations would create awareness among them about our capabilities.”
“European companies take a more collaborative and less process-driven approach. Hence the need to look for partnerships and joint-ventures, as you attempt to enter the market,” said Shihabuddin, CEO of Nuevalgo Solutions, a start-up based out of Infopark, Koratty.
“We are excited that we had such good participation from our companies. This goes to prove that the best way to enter tough markets is to drive collective efforts with the support of the government,” said Binu Jacob, Convener of the Business Development Focus Group, GTech.
K G Girish Babu, CEO, Technopark; Hrishikesh Nair, CEO, Infopark, Kochi and Renjith Ramanujam, CEO, GTech were also part of the delegation.
Kerala IT News