New Delhi: Kerala is fourth in a list of top 10 States in the number of active Nokia Browser users. This is one of the highlights of the first edition of Nokia Mobisight for June – December 2012 released by Nokia India today. This bi-annual customer preference survey is one-of-a-kind report in India on how the nation is using the mobile Internet.
Nokia Mobisight has captured the behaviour of mobile internet users, and provides insights on preferences for games, apps, music and more. The survey portrays a paradoxical picture of a country which loves music, gaming and social networking on one hand and also seeks privacy for its online and mobile presence. Nokia Mobisight also reveals how Nokia is connecting the next billion internet users, and facilitating data usage across India as consumers access a whole host of new services like Nokia Music, Nokia Store, Nokia Life, and Nokia Maps on-the-go.
According to the survey’s findings, India is accessing internet after their school, college and office hours, with peak access times for Nokia Browser ranging from 7:30 pm to 10:30 pm IST. Uttar Pradesh, Maharashtra and Andhra Pradesh lead in the number of active Nokia Browser users followed by Kerala.
The report also reveals rising Facebook frenzy, with consumers accessing Facebook more than searching on Google. Interestingly, watching videos on the move has seen prominence, with YouTube, Tubidy and VuClip featuring prominently in Top 10 sites accessed on the Nokia Browser.
The report also highlights that while the young India is more social than ever, youngsters are equally more guarded about their privacy. During the survey period, the Nokia Store has witnessed downloading of more apps related to privacy than any other services, and phone security apps occupy four places in the Top 5 apps downloaded.
Nokia Life, a suite of personally relevant information services provides regular localized information related to Education, Health, Agriculture and Entertainment, reveals some interesting findings. People have subscribed to Agriculture the most out of all other life enhancing services which depicts that more and more farmers are getting glued to Nokia Life.
Kerala IT News