Thiruvananthapuram: Kerala Travel Mart Society (KTM Society) in collaboration with the Kerala Tourism Department, will organise a Wedding and MICE (meetings, incentives, conferences and exhibitions) Conclave at Kochi from August 14 to 16, 2025.
Addressing a press conference, Tourism Minister Shri Mohamed Riyas said that the conclave will act as a B2B networking platform for the integrated development of the tourism sector in the state. “The conclave aims to tap Kerala’s potential in this fast-growing segment, leveraging the state’s unique advantages to transform it into a global MICE and wedding tourism hub.”
So far, 360 buyers from within the country and 40 from abroad have registered for the conclave, which is expected to go up in the coming days. Also, 65 sellers who are part of the MICE Wedding sector have also registered for the event.
‘The Tourism Department has done extensive marketing to showcase Kerala’s potential for destination weddings and MICE tourism in other states and countries. Our efforts saw success as an estimated 1,000 destination weddings were conducted in various tourist locations across Kerala in the last year alone,” added the Minister. KTM and the Tourism Department, with the help of private enterprises, facilitate a seamless and enjoyable experience for tourists who visit the state for destination weddings and MICE tourism.
“With ‘Centre Stage Kerala’ as the focal theme, the conclave seeks to leverage Kerala’s reputation as one of the world’s most-preferred destinations to ramp up MICE and Wedding Tourism, said Jose Pradeep, President, KTM. “The conference will bring together organisers of weddings, corporate conferences, operators of large convention centres and tourism and hospitality service providers under a single umbrella, for a calibrated promotion of the segment.”
The meet will host training camps, innovative marketing strategies, logistics and technology deployment in collaboration with large MICE and wedding companies, besides using the local supply chain.
The exhibition on the sidelines of the event will serve as a platform for businesses with extensive experience in the MICE sector to showcase their products. Wedding planners, luxury resorts, destination wedding venues, floral designers, photographers, catering units, and bridal services providers will have the opportunity to display their talent.