Thiruvananthapuram: Kerala Tourism’s efforts to expand its footprints across continents has got a vigorous impetus with the globally acclaimed Apple TV Series ‘Car and Country: Quest’ showcasing the unique experience of driving through the ‘God’s Own Country’.
The 10-minute trailer of the latest season of ‘Car and Country: Quest’, a collaborative initiative of Kerala Tourism and Searchlight Productions UK, was launched today with Tourism Minister Shri P A Mohamed Riyas as the chief guest at the event.
A unique travel and automotive adventure series premiered on Apple TV that takes viewers on a mesmerising journey through Kerala and Italy with high-octane drives on luxury Ferrari cars and Royal Enfield motorcycles.
“Car and Country: Quest” is currently available for streaming on Apple TV in regions including the US, UK, Canada and Australia, and in India and 40 other countries in the next few months. Subsequently, it will be shown on different global broadcasting channels and OTT platforms in another 40 countries, including India, allowing a broader audience to experience this unique blend of adventure, culture, and automotive excellence.
The Minister said it is glad that Kerala is the first destination to be selected outside Europe for this well-received series. “Post-Covid, the state has been setting new records in tourist arrivals. Kerala Tourism is eager to explore non-conventional markets, and the recently launched ’ Look East Policy’ was helpful in introducing Kerala to East Asian countries.”
Shri Joseph Thomas Pottamkulam of Searchlight Productions said, ‘Car and Country: Quest’ is a celebration of Kerala’s evolving narrative as a prime tourism destination and it will help Kerala Tourism’s novel campaigns.
Racers Ashique Thahir and Freddie Hunt, who is the son of Formula One Champion James Hunt, were also present.
Directed by award-winning filmmaker Charlotte Fantelli and produced by Branded Studios, the six-part series, each having half an hour duration, features racing driver Freddie Hunt, Matias Louda (son of F1 champion Niki Louda) and hosts Deepak Narendran, Freddie Hunt and Ashique Thahir, blending adrenaline-rushing drives with immersive cultural experiences.
Each episode of the acclaimed travel and lifestyle show, presenting a grand spectacle of breathtaking landscapes, compelling narratives and immersive experiences, highlights a car and a country. The six episodes of the series comprise two each on Kerala, Italy and Ferrari.