Trivandrum: Taking forward its strategic plans to rev up the state’s travel and hospitality sector, Kerala Tourism will be holding a investors’ meet in the capital city on November 16 showcasing immense investment opportunities in destinations, products and initiatives that firmly mark the state as an all-season experiential tourism hub. Chief Minister, Shri Pinarayi Vijayan will inaugurate the ‘Tourism Investors Meet’ (TIM), the first such initiative planned on a big scale.
Briefing media on the salient features of the event, Minister for Tourism, Shri PA Mohamed Riyas said that the thrust areas and locations that need more investments have been identified and they will be unveiled before the investors and other stakeholders from India and abroad. “The tourism sector is a highly promising area for Kerala, whose full investment potential is yet to be tapped effectively. The investors meet will make major strides in that direction.”
The event, which will be attended by around 350 investors, will unveil before the stakeholders abundant investment opportunities in the tourism sector of Kerala, including hospitality, eco-tourism initiatives, adventure tourism, responsible tourism and sustainable tourism projects, the Minister said.
It will feature presentations and exhibitions highlighting various tourism investment opportunities across the state. Seminars and workshop sessions on tourism trends, project pitch sessions, roundtable discussions and B2B meetings are other highlights of the conclave.
The state government has plenty of landed and physical assets at its disposal at locations of immense tourism possibilities all over Kerala, which need to be developed in a sustainable manner to turn the entire state into one of the world’s prime all-weather experiential tourism hubs.
K Biju, Secretary, Tourism, who was present at the press meet, said the event is also an effort to increase the tourism sector’s contribution to the state’s GDP from 10 per cent to 12 per cent. He said the conclave is expected to yield substantial investment.
Tourism Director, P B Nooh said despite the pandemic and unrest in various parts of the world, more than 1.88 crore visitors including domestic as well as foreign tourists came to Kerala in 2022.
KTDC, MD, Sikha Surendran and KTIL, MD, Manoj Kumar K were also present.
Kerala Biz News