Trivandrum: bigbasket, a Tata group company, today announced the launch of its services in Thiruvananthapuram and Kozhikode, expanding its reach in Kerala. The company had earlier started its services in Kochi.
Interacting with the media here, Hari Menon, Co-Founder & CEO of bigbasket said, “Kerala’s significance as a crucial market for bigbasket is undeniable. Expanding to Trivandrum and Calicut was a natural progression, driven by the region’s growing infrastructure and demand. The overwhelming response from Kochi further solidified our belief in the potential of these cities. We are excited to cater to their daily essential needs and provide the convenience of doorstep delivery. Our commitment to providing high-quality products and affordability has made bigbasket the preferred choice for customers across India, and we look forward to replicating our success in these cities. Along with servicing nearby satellite towns, we hope to do Rs.300 crores sales in the next 24 months in Kerala.”
With a range of over 30,000 daily-use items at the convenience of their fingertips, the platform offers customers an affordable shopping experience. With a short delivery window and a no-questions-asked return policy, customers can enjoy a safe and hassle-free shopping experience.
T K Balakumar, COO of bigbasket said, “As a Tata company, bigbasket brings trust and authenticity that customers can rely on. The company’s commitment to quality over quantity and affordability has made it a preferred choice for customers across India. We are today the third largest grocery retailer in the country with over two crores orders every month. Our USP is the delivery of fresh produce, based on the purchase of fruit and vegetables from local marketplaces. The company directly deals with about 30,000 farmers thereby strongly driving the organic produce. We are the single largest organic produce supplier to the customer.”
bigbasket’s product range includes rice, dals, oils, masalas, personal hygiene products, fruits and vegetables, kitchen and household items for all daily needs. The company is currently present in over 400 cities in India and has recently overhauled its supply chains across cities to fulfil a majority of customer orders faster.
Set up in 2011, bigbasket is the first online grocer in the country. Tata Group became the owner in 2021 when its Tata Digital subsidiary acquired a majority stake in the company.
Anil Philip
Kerala Biz News
