Thiruvananthapuram: Expanding its overseas market, Kerala Cooperative Milk Marketing Federation (KCMMF), known by its brand Milma, today signed a tripartite agreement with RG Foods and Midnightsun Global for exporting its products to Australia and New Zealand.
The Memorandum of Understanding (MoU) was signed here by KCMMF Managing Director, Asif K Yusuf IAS, with Vishnu G, Executive Director, RG Foods, and Bindu Ganesh Kumar, Proprietor of Midnightsun Global, in the presence of Milma Chairman, K S Mani.
As per the MOU, RG Foods will arrange for the pick-up of Milma products from KCMMF premises, handle all logistics including transportation, customs clearance and freight forwarding, besides ensuring compliance with the import laws and regulations of the countries concerned. Midnightsun Global will act as a coordinating partner for operational executions, facilitation and coordination without having any ownership rights over the products.
“This agreement marks a milestone in Milma’s successful overseas market outreach for its products, known for their quality and health benefits,” said Mani. Milma products are already available in major Gulf countries, where they have found good consumer resonance, especially among the NRI community and particularly, the NRKs. It is significant to note that both Australia and New Zealand have a large number of NRKs.
The biggest beneficiaries of product and market expansion of Milma are the dairy farmers, who are the members of the dairy cooperative. Milma had passed on to farmers 92.5 per cent of its profit to farmers last year, he added.
As per the agreement, Milma will be exporting paneer, payasam mix and dairy whitener in the first phase, Shri Asif K Yusuf said. Milma will be exploring the possibilities of exporting its products to more countries with sizeable Malayali diaspora, he added.
Milma will manufacture and package the products as per the agreed specifications and quality standards, and will ensure adherence to all international regulations governing the production and sale of the products, as suggested by RG Foods.
RG Foods will bear all costs associated with transportation, customs clearance, and distribution within the designated markets. All risks relating to export, transit, customs clearance, and overseas distribution shall rest with RG Foods.