Thiruvananthapuram: Kerala Tourism today launched its revamped website, marking a vital step in bolstering the state’s efforts to meet global competition in the tourism sector. Leveraging cutting-edge technology, the website creates a comprehensive digital guide with information in more than 20 languages.
Launching the updated website, www.keralatourism.org here, Tourism Minister, Shri P A Mohamed Riyas said the user-friendly and interactive portal will showcase the immense possibilities of Kerala as a tourism destination which will be available in a novel way at the fingertips of tourists from any part of the world. He added that the tourist-friendly web portal will help visitors easily find certified hotels, homestays, Ayurveda and wellness centres in Kerala.
The Minister added that in 2023-24 alone, the website had around one crore visitors and more than two crores page views. The upgraded website, which is available in over 20 languages, is a comprehensive digital guide that features the state’s unique attractions, culture and heritage and travel information.
This will offer a seamless web browsing experience for users in various gadgets like computers, tablets and mobile. The revamped website also provides easy navigation to tourism-related topics and an improved multimedia playback for users.
Apart from newly-added pages, the content has been created with SEO optimisation. Other highlights of the website are high-resolution pictures with attractive videos and packages with new layout. The interactive pages are equipped with riveting features like travel planner, live webcast, video quiz and e-newsletters. Through the user-generated content (UGC) facility on the web portal, travellers can share their stories from Kerala, photographs and videos.
The other major features of the website include short video clips that give glimpses of Kerala, a video gallery with a collection of 360-degree videos and royalty-free videos, besides a picture gallery from where pictures can be used by tourism stakeholders.
Launched in 1998, www.keralatourism.org has played a major role in promoting the tourism initiatives of the Department of Tourism. The website has bagged numerous national and global honours including the best among 10 tourism websites in Asia Pacific and the Middle East.
Kerala Tourism Director, Sikha Surendran and Kerala Tourism Additional Director, Vishnu Raj P were also present.