Trivandrum: Mathrubhumi, a leading Malayalam language media company with more than 80 daily publications producing over 370 pages daily, has gone live on the Atex Editorial Content Management System (CMS).
UK based Atex is a leading technology company providing software and services for media-rich industries. They are one of the media industry’s largest and longest serving suppliers of Content Management, Multi-Channel Advertising and Audience Management software platforms.
“With all users on a relational database-centric system, we look forward to obtaining efficiencies and increasing the collaborative effectiveness of our personnel,” said Shreyams Kumar, Director – Marketing & Electronic Media, Mathrubhumi. “We will utilise the power of the system to publish across any media type in the near future. With the Atex CMS solution we will be able to react quickly to a rapidly changing and challenging marketplace and bring innovative offerings to our valued customers.”
Jerome Laredo, CEO – Asia-Pacific, Atex, said, “We are very proud of our association with Mathrubhumi and we are pleased with the combined team effort that was necessary to make this a successful project. We look forward to the next stage, which will include the implementation of our leading Atex Polopoly Web Content Management platform to support multi-channel publishing across digital and print channels.”
Babuprakash Kalathil, Project Manager, Mathrubhumi added, “Atex has a wide-ranging platform intended to help multi-channel newsrooms create, manage and deliver content to any print or digital channel while keeping firm deadlines and the highest quality editorial values.”
Baiju Madhavan, Deputy GM – IT, Mathrubhumi concurred, “Pagination is fast and flexible and that yields increased efficiency. We will use the remote entry capability of the Atex system for our bureaus so reporters can be very productive.”
Founded in 1923, Mathrubhumi now has 15 editions published from different cities inside and outside India, including the United Arab Emirates. Mathrubhumi has a total circulation of more than 1.3 million, with approximately 7.5 million readers. The company’s website, mathrubhumi.com, provides online content covering diverse topics such as entertainment, sports, health, education, women, and astrology.
Kerala IT News