Trivandrum: Kerala Government has decided to form a Special Purpose Vehicle (SPV) for the conduct of the IPL-model Champions’ Boat League (CBL) as an annual event in August-November, showcasing Kerala’s famed snake-boat race in the backwaters in six districts across the State as a world-class experience.
This was disclosed by the Tourism Minister, Shri Kadakampally Surendran at a meeting of stakeholders, jointly held with Finance Minister, Dr T M Thomas Isaac, here on Tuesday.
The company, primarily intended to generate revenue through telecast rights, advertisements and sponsorships for conducting the premier event, will also decide on the revenue sharing among the stakeholders.
The inaugural edition of the Champions’ Boat League (CBL) will get underway with the Nehru Trophy Boat Race on August 10, 2019, at Punnamada Lake in Alappuzha.
The competitions in the CBL will start a week later at Pulinkunnu (Aug 17). In subsequent Saturdays, races will be conducted at Thazhathangadi (August 24), Piravam (Aug 31), Marine Drive (Sep 7), Kottappuram (Sep 14), Ponnani (Sep 21), Kainakari (Sep 28), Karuvatta (Oct 05), Kayamkulam (Oct 12) and Kallada (Oct 19), before concluding in a grand finale at the President’s Trophy Boat Race at Kollam on November 1, the state–formation day. All races will be held in the afternoon.
The CBL winner will get a cash prize of Rs 25 lakh, while those finishing second and third can claim Rs 15 lakh and Rs 10 lakh respectively.
“This event is going to open a glorious chapter in the long history of boat races in Kerala as it will not only showcase this unique tradition to the whole world but also bring benefit to the entire spectrum of stakeholders,” said the Tourism Minister at the meeting attended by representatives of boat owners, boat clubs and rowers’ associations.
The Ministers also made it clear that CBL will not clash with the traditional boat races held during the season at various places in the state.
Tourism Director, P Bala Kiran said negotiations have already begun with TV channels on the telecast rights of the event.
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