Responsible Tourism units honoured for remarkable contributions


Trivandrum: The second phase activities of project ‘PEPPER’ (People’s Participation for Participatory Planning and Empowerment through Responsible Tourism) that ensures local participation in tourism development will be extended to 12 new centres across the State.

This was announced by the Tourism Minister, Shri Kadakampally Surendran at a function organised to felicitate RT Mission units, which have become a major instrument for providing benefits of travel and hospitality to the common people and also stood solidly behind the authorities during the recent calamitous floods. He also unveiled the E-brochure of RT Mission.

Farmers, handicrafts makers, artists, entrepreneurs of farm-stays as well as home-stays and tour guides who are either directly or indirectly part of the RT Mission were given away certificates by the Minister at the function.

Noting that RT Mission is a vital component of tourism, the Minister said through the various units of RT Mission, 27,470 people directly and 43,952 people indirectly have benefited. “After setting up the RT Mission in July 2017, the income generated by the units registered with RT Mission stood at Rs 5.35 crore between August 2017 and October 2018. Meanwhile, the recent flood has played its part from preventing the income going up. RT Mission has implemented 477 packages in one year and around 30,422 tourists reached selected villages of Kerala through these packages.”

RT, which has 11,532 units under it, has carried out an array of projects over the last one year with poverty alleviation, women empowerment and local area development as its major objectives. The units have spread operations to places across the state, including remote belts of upstate Kannur and Kasargod districts, besides the key RT spots of Kumarakom, Thekkady and Wayanad.

The RT Mission’s initiatives have already fetched Kerala Tourism several international recognition, including the maiden gold medal at the prestigious World Travel Market (WTM) in London earlier this month.

Shri K Muraleedharan, MLA; State RT Mission coordinator, K Rupeshkumar; E M Najeeb, member of National Tourism Advisory Council; P K Anish Kumar, Member, Kerala Tourism Advisory Committee; and M Reghudasan, Additional Director, Tourism were also present.

Kerala Biz News


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