Trivandrum: The 10th edition of Kerala’s largest tourism event, the Kerala Travel Mart (KTM) will be held in Kochi from September 27-30, 2018. Chief Minister, Shri Pinarayi Vijayan will inaugurate the event on September 27, coinciding with World Tourism Day. Being organised by KTM Society in partnership with Kerala Tourism, the event will conduct its business-to-business meetings from September 28 to 30.
It will offer a spectrum of opportunities to key players in the sector to forge business linkages and spur the growth of the entire tourism industry. Experts will participate in four seminars as part of the event.
Announcing the details at a press conference here, Tourism Minister, Shri Kadakampally Surendran said, “The promotion of Malabar Tourism will be the focal theme of the upcoming KTM, which will be a platform for extensive business-to-business meetings and chalking out measures to make the money-spinning tourism sector of the state a sustainable enterprise. The opening of Kannur airport this year would give a boost to tourism in the Malabar region in north Kerala.”
Baby Mathew, President KTM, said, “Representatives from 73 countries will be attending KTM 2018. This will be the highest participation from abroad in the history of the KTM. As of now, 350 international buyers and 890 domestic buyers have confirmed their participation. The event will have 320 sellers as compared to 261 last year and around 411 booths will be set up at the venue.
The Society had adopted a comprehensive nine-point charter, ‘Agenda 9’, during KTM 2016, which called for measures to tackle waste management, promote organic farming, efficient use of energy and extensive use of local produce and products. Other key areas in the checklist are rainwater harvesting, reducing the use of plastics, and improving greenery.
This 2018 edition of KTM will focus on the Charter’s implementation aiming to make Kerala a sustainable destination. It will also exhibit new Kerala products to the world and sellers can take part in hundreds of productive business meets. This will be an ideal platform to bring various buyers under one roof.
Rani George, Secretary, Tourism Department; Balakiran, Director, Tourism; Rahul R, MD, KTDC; Jose Pradeep, Secretary, KTM; E M Najeeb, VP, IATO; and Abraham George, former President, KTM were also present.
Kerala Biz News