UNWTO Asia/Pacific Executive Training Programme on Tourism begins in Kovalam


Trivandrum: The 12th UN World Tourism Organisation (UNWTO) Asia/Pacific Executive Training Programme on Tourism Policy and Strategy got off to a start with the Union Minister of State for Tourism, Shri K J Alphonse inaugurating the event on March 18, 2018. International delegates from 16 countries are attending the Executive Training Programme that has ‘Tourism & Technology’ as its focal theme and would conclude on March 22nd.

In his inaugural address, the Minister said, “Social media and digital technology plays a huge part when tourists zero in on destinations to travel to. Therefore we must update our tourism promotional policies according to the rapidly developing technology. We want to make tourism in India to a transformational experience using disruptive technologies. Everything that a traveller wants will be on a digital platform.”

Xu Jing, Regional Director – Asia & Pacific, UNWTO said, “The last year saw a 7% increase in the international tourist arrivals across the borders of the world, the highest since 2010. The Asia and Pacific region had a 10% growth rate accounting for 25% of the global market share market share. India being a leader in technology plays the best host to this training event.”

In his address, Kerala Minister for Tourism, Shri Kadakampally Surendran said, “Kerala has always moved with the times to harness the power of technology to promote, market and sustain tourism activities. Today Kerala Tourism’s focus is on promoting Responsible Tourism where local communities are aided to be part of a sustainable system of production and distribution of services while boosting tourism”.

Yu Byung Chae, Director of Tourism, Republic of Korea; Suman Billa IAS, Joint Secretary, Ministry of Tourism; and Rani George IAS, Secretary, Department of Tourism, Government of Kerala; were also present during the inaugural session.

The training programme would look to enhance participants’ understanding of how to maximize the use of technology for the benefit of tourism with a focus on how to inform national tourism authorities on the importance of technology so as to support the management of the unprecedented growth of sector growth in the region.

Kerala Biz News


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