Trivandrum: Billed as the largest gathering of tourism stakeholders in India, the 2018 edition of Kerala Travel Mart (KTM) will kick-start in Kochi on September 27, Minister for Tourism Shri Kadakampally Surendran announced here today. The three-day conclave, organised by KTM Society in partnership with Kerala Tourism, will be held from September 28-30. Malabar Tourism promotion will be the main theme of this edition.
“The 10th edition of KTM will be inaugurated coinciding the World Tourism Day (September 27) in Kochi. The inauguration will be followed by three-day business-to-business meetings,” the Minister said. “There is a huge scope for tourism growth in Malabar with the inauguration of the Kannur airport next year. The government is planning to implement many projects in the Malabar region, the main one being the ‘Nadhithada’ tourism project that focuses on nine rivers in Northern Kerala. The government has already allotted Rs 38.5 corers for this project and the first phase of the project has already started.”
Kerala Tourism Principal Secretary, Dr Venu V said KTM has emerged as the most prestigious commercial intervention of Kerala Tourism. “There is more to KTM than trade exchanges. Being a wonder in the tourism sector in India, Kerala Tourism’s dynamism, energy, cooperative and brotherhood spirit comes under one umbrella in KTM.”
The exhibition at KTM will have around 400 stalls featuring a range of products, packages and services offered by businesses and entrepreneurs. Public-Private Partnership (PPP) being the main highlight of KTM, it offers a platform for stakeholders, including tour operators, hotels, resorts, home stays, houseboats, Ayurveda resorts and cultural art centres to have fruitful meetings and interactions with buyers from around the world.
KTM Society President, Baby Mathew informed that the Society had adopted the comprehensive 9-point charter, ‘Agenda 9’ during KTM 2016, which calls for measures to tackle waste management, promote organic farming, efficient use of energy and extensive use of local produce and products. Other key areas in the checklist are rain-water harvesting, reducing the use of plastics, and improving greenery.
Tourism Director, Bala Kiran; and KTM Secretary, Jose Pradeep were among those present at the press meet.
Kerala Biz News