Integrate Health & Wellness Tourism in Nava Kerala Mission: Governor

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Trivandrum: Kerala Governor, Justice P Sathasivam has called for integrating Health and Wellness Tourism as part of the recently launched Nava Kerala Mission programme. He said this while inaugurating a one day conference on Health and Wellness Tourism organised by the Confederation of Indian Industry (CII) in Thiruvananthapuram today.

In his address, the Governor said that health was one of the four key areas where mission-mode initiatives being undertaken by the Government through Local Self Government institutions in the Nava Kerala Mission and, Health and Wellness Tourism projects should be integrated to it. “As a State which has made significant progress in health care in terms of high life expectancy, minimal infant mortality and in terms of the state-of-the-art infrastructure, Kerala’s entry into Medical and Wellness Tourism can only be smooth.”

“Kerala has the potential of a destination that could offer, besides leisure and wellness, the best medical facilities also, and we could easily upgrade the concept of wellness to ‘medical wellness’ and could attract a large number of tourists. However, we need a well thought out strategy to effectively promote Kerala as a Medical Wellness destination. This strategy should not be limited to marketing efforts alone, but should give priority to up-gradation of the medical infrastructure in our State. The involvement of State Government in these projects is of paramount importance”, he added.

Earlier, setting the theme for the conference, E M Najeeb, Chairman, Health and Wellness Tourism, & Chairman, ATE Group, emphasised on the need to create an action plan for the right eco-system for Medical and Wellness Tourism in the State. Kerala has immense potential in this segment as the State has 26 NABH accredited hospitals.

Dr. M I Sahadulla, Chairman, KIMS Group, gave an overview of the current profile of medical tourists coming to the State and stressed on the need to deliberate why we are lagging behind as Kerala has only 4.5% of the Health Tourism market share. He added that easing up visa formalities, opening up of insurance and developing skills would enhance capability.

V P Nandakumar, Chairman, Kerala State Council, CII; and Dr. Babu Thomas, Chairman, CII Thiruvananthapuram Zone, were among those present for the inaugural session.

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