Trivandrum: The fabled snake boat races of Kerala are poised to woo more tourists to ‘God’s Own Country’ from the UK, going by their standout performance at World Travel Market (WTM) 2016 in London.
Sporting a centrepiece of three vibrant and visually appealing replicas of the spectacular snake boats – with images and a video of a ‘vallam kali’ adding to the experience, the Kerala Tourism pavilion was judged to be the ‘Best Stand Feature’ by an expert panel at WTM.
Spread over 120 square metres, the pavilion wowed visitors at the three-day WTM 2016, the world’s leading travel and tourism show held from November 7-9. In awarding Kerala Tourism, the judges noted that the snake boats made them ‘want to go to Kerala just to see that in action’.
The eye-catching theme provided Kerala Tourism with better visibility and branding at WTM 2016, which featured 5,000 exhibitors from 182 countries and regions and attracted important tourism industry stakeholders from across the globe.
“The snake boats are synonymous with Kerala and have once again showed why they are a big attraction among visitors to the state from across the world. We want to further popularise to a global audience the many culture and festivals associated with our tourist-friendly state,” said Dr Venu V, Principal Secretary (Tourism), Kerala.
He led the State’s delegation to the trade event, which showcased Kerala’s best-selling products, including its award-winning Responsible Tourism initiatives, pristine beaches, hill stations, backwaters, houseboats and Ayurveda therapies, among an array of offerings.
The WTM’s location added to its importance as the UK is the primary source market for Kerala Tourism. Kerala received 1,66,792 tourists from the UK last year, accounting for 17 per cent of the total foreign tourist arrivals to the state.
The pavilion was conceptualised and designed by Stark Communications, Kerala Tourism’s creative and brand management agency. Flanders (Belgium) and Egypt were other winners in the Best Stand awards.
Kerala Tourism was joined at the event by nine private exhibitor-partners: Kumarakom Lake Resort, Punarnava Ayurvedic Hospitals, Punnamada Resort, Uday Samudra Leisure Beach Hotel, Xandari Resorts, Jayasree Travels and Tours, Intersight Tours and Travels, Pioneer Personalised Holidays and Spiceland Holidays.
Kerala Biz News