Trivandrum: The ninth edition of the largest gathering of tourism stakeholders in the State, Kerala Travel Mart (KTM), will kick-start in Kochi on September 28. The three-day trade event will have representation from 57 foreign countries, including 10 first-time participants.
“Chief Minister, Shri Pinarayi Vijayan will inaugurate the event on September 27, on World Tourism Day,” announced Minister for Tourism, Shri A C Moideen at a press meet here.
“The ninth edition of the biennial event will focus on ‘Responsible Tourism (RT)’ and ‘Muziris and Spice Route,” said the Minister. “We will see the biggest-ever delegate contingents from 10 traditional markets – including the US, Canada and Australia – at the KTM this time. We are confident that KTM 2016 will be a great success in showcasing Kerala to the world, strengthen the brand image of ‘God’s Own Country’ and help our state’s tourism industry grow even bigger.”
The new entrants to KTM include China, Japan, South Korea, Saudi Arabia, Mexico, Georgia, Chile, Greece, Iran and Botswana. Domestic buyers from 20 Indian states are also participating in the event which is the country’s biggest travel show focused on a single destination.
KTM 2016 is being organized by the Kerala Travel Mart Society in association with the Department of Tourism, Government of Kerala.
KTM is the most prestigious commercial intervention of Kerala Tourism, said Principal Secretary (Tourism), Dr. Venu V. “Private-public partnership is the main highlight of KTM. We have support from both the state and central ministry, with the State government setting aside Rs 2 crores for KTM.”
The exhibition at KTM will have 265 stalls featuring a range of products, packages and services offered by businesses and entrepreneurs. It offers a platform for stakeholders, including tour operators, hotels, resorts, home stays, houseboats, Ayurveda resorts and cultural art centres to have fruitful meetings and interactions with buyers from around the world.
KTM Society President, Abraham George said that KTM is an ideal platform to bring various buyers under one roof.
Tourism Director, U V Jose; President of the Confederation of Kerala Tourism Industry, E M Najeeb and KTM Secretary, Jose Mathew were also present.
Kerala Biz News