Kochi: Godrej Appliances, a leading players in the Home Appliances segment, is targeting a revenue of Rs. 200 crores this Onam in Kerala, a growth of 50 % over last year. The growth will be propelled by a premium portfolio which includes innovative and highly advanced product offerings across categories.
To further add glitter to this year’s Onam celebrations Godrej appliances has announced ‘The Godrej Svarnaperumazha’ offer. As part of this offer, a total of 2 kg of gold will be up for grabs, in addition to assured gifts for each customer.
Kamal Nandi, Business Head & EVP, Godrej Appliances said, “Innovation has been at the core of our corporate DNA. We will continue presenting innovative solutions across all areas of operation. Kerala is a strategic market for us and we have been enjoying support from the consumers of Kerala for a long time now. With Onam festivities engulfing the State, we take pride in giving our customers one more reason to celebrate by showering offers across the entire range of Godrej Appliances. This year we are aiming a revenue of Rs. 200 crores during this festive season in Kerala, which is an increase of 50% over last year. We grew 50% during summer this year and are confident that with a wider portfolio and backed by an attractive consumer scheme, we will be able to achieve this.”
Junaith Babu, Zonal Business Head, Godrej Appliances, said, “Godrej adds to the festivities by announcing breathtaking offers for our customers where customers stand a chance to win Gold, making it a great opportunity for buyers. Godrej promises to give every customer a reason to cheer about during the festive season in Kerala, by offering assured gifts on every purchase!”
Swati Rathi, Marketing Head & Senior General Manager, Godrej Appliances, said, “Onam marks the beginning of the festive season not only in Kerala but India as well. We have put together an attractive offer for our consumers this season and we will undertake a 360 degree campaign to talk about it and of course, the shop-floor. As a brand we hope to brighten up the festive season for our customers in Kerala”
Kerala Biz News