Kochi: Kerala Medical Value Travel Society, a consortium formed by the top hospitals in Kerala to promote the State worldwide as a medical value travel destination, has elected its first set of office bearers.
The society, the first healthcare tourism initiative of its kind in the India, was formed in October 2015 following the Kerala Health Tourism Summit, with 14 NABH hospitals from across Kerala.
E M Najeeb, Executive Director, KIMS has been elected as the President; Dr. Harish Pillai, CEO, Aster Medcity & Cluster Head (Aster DM Healthcare Hospitals, Kerala) as Secretary; and Dr. N M Mujeeb Rahman, Medical Superintendent, MES Medical College as Treasurer.
The hospitals that were elected to form the executive committee through nominees include Baby Memorial Hospital (North Kerala), Rajagiri Hospital (Central Kerala) and Ananthapuri Hospital (South Kerala).
In addition to the office bearers, there will also be a panel of ex-officio members with no voting rights, which includes the Secretary, Health & Family Welfare, Government of Kerala; Secretary, Tourism, GoK; and Secretary, Industries & IT, GoK.
The primary objective of the society will be to place Kerala on the global medical value travel map and also promote the State as the healthcare hub of India by 2020. Kerala at present attracts only 5-7% of medical value travel, which is equivalent to USD 200 million annually.
A State with many advantages, Kerala has all the potential required to increase the inflow of medical value tourists by 10–15%, which will be equivalent to almost USD 1 Billion. The Society believes that this can be achieved by 2020 with a strong, focused marketing strategy.
This strategy will help improve private as well as public healthcare infrastructure, create new job opportunities and identify existing and potential target markets, all of which, in turn, will create a conducive environment for promoting Kerala as a medical value travel destination.
At present Kerala has two JCI accredited, two Australian accredited and 24 NABH accredited hospitals.
The society will also work towards the vision of NABH accreditation for all private and public hospitals by 2020, ensuring maximum inflow of medical value tourists to Kerala.
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