Trivandrum: 30 leading bloggers from 25 countries are taking part in the Kerala Blog Express Season 3 that began from Thiruvananthapuram today. Tourism Minister, Shri A P Anilkumar flagged off this year’s edition at the Mascot Hotel here.
Launched in 2014, Kerala Blog Express is a two-week long road trip that targets the most influential bloggers in the global travelling community, who will share their experiences with readers, recommend destinations and also act as travel agents.
“After two hugely successful editions, the response to the third season of Kerala Blog Express has been remarkable. I hope that this year will be even more successful and will further help in promoting tourism,” the Minister said.
The Kerala Blog Express 1.0 was a great success due to its accurate planning and well designed execution. It created a significant buzz worldwide about Kerala as a tourist destination. The second season, with added attractions, reaped benefits of the impact that the first edition created and sustained the momentum in the tourism sector.
This year, the participant registrations hit a new high with more than 1,000 bloggers from 66 countries registering for the event. The selection of participants is made by travelling enthusiasts themselves online by voting for their favourite bloggers. Those who get the highest votes are chosen.
The 30 participants of Season 3 were selected on the basis of factors such as nationality, number of votes they received, social media reach and quality of the blog.
“The presence of Keralites are felt across the globe, likewise we want the world to come to Kerala for exploring the beauty of the State,” said Tourism Secretary, Jyothilal.
“The bloggers through this trip will get to know the Kerala products like Kathakali, Sadya, and Village experience” said Tourism Director, T V Anupama while introducing the bloggers at the flagging-off ceremony.
The two-week travel plan that ends on February 28 covers major tourist destinations from Thiruvananthapuram to Wayanad. The bloggers shared their joy and excitement on being the part of the Blog Express.
Kerala Blog Express 2.0 saw the participation of 30 bloggers from 21 countries, selected from over 700 registrations. The first season had 25 bloggers from 13 countries.
Kerala Biz News