Kitchen Treasures launches new culinary paste range

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Kochi: Kitchen Treasures, a spices and masala brand under Intergrow Foods and Beverages, from the house of Synthite, a leading producer of value added spices, has launched its new Kitchen Treasures Culinary paste range. The company also announced actress Manju Warrier as the brand ambassador.

George Paul, MD, Synthite Group said, “We are delighted to have Manju represent our brand. In her personal capacity she has passionately espoused the cause of food safety and this is something we respect as it echoes our Company and product values.” In the coming months, Manju Warrier will feature in marketing campaigns of Kitchen Treasures and support multiple endeavours of the brand in the Indian market.

Ashok Mani, MD & CEO, Intergrow Foods & Beverages said, “Kitchen Treasures entered the Indian market with spices and expanded to include masalas, pastes and pickles. Close on the heels of achieving 300% growth year on year, today, we are excited to launch an all-new range of Kitchen Treasures Culinary Pastes that represent the finest in quality and purity. The brand is all set to bring about a revolution in quality in India’s kitchens and give chefs, cooks and foodies a rewarding experience in the kitchen. We understood the pain behind using ingredients such as ginger, garlic and tamarind, which are a main stay in our household. Women had through a tedious process of washing, peeling, grinding and storing, but now with Kitchen Treasures range of paste we aim to make their life easier without having to sacrifice on quality and freshness.”

Manju presented the Kitchen Treasures culinary paste range that features ginger-garlic, tamarind as well as ginger and garlic as the first of a new collection that will include exciting introductions in the months to come.

The pastes, made in a state-of-the-art ISO certified and HACCP (Hazard Analysis Critical Control Point) and BRC compliant manufacturing facility, boast of the highest percentage of natural fibres and 100 percent real ingredients. The aroma, thickness, texture and granularity is like home style preparation.

The Rs. 1,500 crore Synthite group commands over 40% of the global value added spice market and is the world’s largest chilly processor.

Kerala Biz News

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