Kerala Tourism creates ripples in the Middle East with roadshows


Trivandrum: As part of a high-pitched promotional campaign in the Middle East, Kerala Tourism has conducted roadshows in Oman and Bahrain to boost foreign tourist arrivals in the State during the ‘Visit Kerala’ year.

The roadshow in Oman was held at Muscat on November 23 and in Bahrain, the roadshow took place at Manama on November 25.

“The Middle East is of special significance to us,” said Kerala Tourism Minister, Shri A P Anilkumar. “Kerala attaches a lot of importance to visitors from the Middle East. This is a region close to us also because of the large number of our people working in these countries.”

Kerala Tourism Director, P I Sheik Pareeth, who led the State delegation to Oman and Bahrain, said the two roadshows evoked a tremendous response in the two countries. “The response from the trade in both the countries during the roadshows was highly encouraging. It is after a gap of five years that Kerala Tourism has conducted roadshows in the Middle East region.”

“The tourists from the Middle East are mainly focused on our products such as Ayurveda,” said the Tourism Director. “There is also high demand for luxury accommodation and facilities,” he added.

In Oman, representatives from over 30 leading tour operating companies participated in the roadshow in Muscat. Representatives from over 40 leading tour operating companies participated in the Manama roadshow.

The plans of Oman and Bahrain governments to expand air connectivity to Kerala are expected to provide a huge boost to tourist arrivals from the Middle East. Visa on Arrival facility is currently available to visitors from Oman at all airports in Kerala.

Mohammed Al Riyami from the Ministry of Tourism of Oman also attended the roadshow in Muscat.

As many as 14 trade partners from Kerala attended the roadshows in both countries. The Kerala Tourism trade partners were Abad Hotels and Resorts, All Season, Carmelia Haven, Chandy’s Windy Woods, Discover Kerala Holidays, Intersight Tours & Travels, Kairali–The Ayurvedic Healing Village, Kumarakom Lake Resort, RAXA Collective, Spiceland Holidays, T&U Leisure Hotel, The Silver Tips, Munnar, The Zuri Hotels & Resorts, and Thomas Hotels and Resorts.

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