Trivandrum: The Bangalore-based Srishti Institute of Art, Design & Technology will be collaborating with the Kerala Industrial Infrastructural Development Corporation (KINFRA) to expand its operations and bring technology-based capabilities for nurturing the creative abilities of the youth.
The Institute will soon establish C4 – Centre for Creative and Cultural Capital at the International Animation School building at KINFRA Film and Video Park at Kazhakuttam in Thiruvananthapuram. The centre spread over 26,014 sq. ft. built up area will focus on diverse avenues of digital media technology , viz. gaming, new media experimental films, and animation and public art.
The Agreement signing between Srishti C4, Centre for Creative & Cultural Capital and KINFRA Film & Video Park will be held on November 24, 2015.
Srishti Institute of Art, Design and Technology is a non-residential institution founded in 1996 by the Ujwal Trust with the objective of providing art and design education in an environment of creativity to maximize the individual’s potential. Presently Srishti is active in two campuses in Bangalore and Pune.
Governments and creative sectors across the world are increasingly recognizing the importance of a Creative Economy as a generator of jobs, wealth and cultural engagement. Our mission at the C4 is to nurture creativity, knowledge and information based on skill and talent with the potential to create wealth and jobs as a framework for socio-economic growth and value. The creative media sector, including avenues such as advertising, film, television and publishing, is being increasingly seen as a major contributor towards the economy and is also ‘recession-proof’.
“It is this creative vibrancy we wish to generate through our endeavour,” said Geetha Narayanan, founder-Director of Srishti Institute of Art, Design & Technology. “In the post-BPO (Business Process Outsourcing) world order, the country would have exhausted its possibilities in the sectors of healthcare, insurance, airlines and finance. This would require coordinated efforts by the governments, academia and others to tap the potential of the creative minds in India. The next phase of our economy would be based on our creative wealth. I hope the region will come to be known as the centre for new media and digital arts in a few years’ time.”
Kerala Biz News